With the recent mortgage market downturn, it’s more important than ever for lenders to optimize profitability by finding ways to take time and cost out of the origination process. According to WFG Enterprise Solutions Senior Vice President Dan Bailey, it’s easy to get hung up on re-engineering and perfecting the entire process, it’s important not to let this “holy grail” ideal get in the way of making incremental changes that can net immediate, tangible benefits for all participants.

Learn how WFG is helping lenders become more efficient during this challenging market in this new MBA NOW video interview with Mortgage Bankers Association Vice President of Communications Adam DeSantis.